A $45 billion market
is going cross-chain
with XP.NETWORK and TreatDAO
A $45 billion market is
going cross-chain with
XP.NETWORK and
TreatDAO
PROJECT OVERVIEW
PROJECT OVERVIEW
TreatDAO is one of the first Web3 platforms in this booming industry. Every piece of content is turned into an NFT or an SFT (semi-fungible tokens) and sold for BNB. It already has over 2,000 listed NFTs by 450 creators.
treatdao.com
TreatDAO and the NFTzation of the adult content market
Digital adult content (also known as NSFW, or Not Safe For Work content) is an enormous business: Persistence Market Research values it at $44.8 billion in 2022 and predicts that by 2032 it will grow to $201 billion.
The most popular adult content types include videos, photos, and livestreams. OnlyFans is perhaps the best-known Web2 platform, but there are many others, some with highly curated items.
TreatDAO is one of the first Web3 platforms in this booming industry. Every piece of content is turned into an NFT or an SFT (semi-fungible tokens) and sold for BNB. It already has over 2,000 listed NFTs by 450 creators.
The platform has its own token, TREAT, which creators need to hold in order to create NFTs. TREAT provides additional benefits, such as community voting, and can be traded for BNB on PancakeSwap.
The marketplace features all content types, including livestreams, though the majority are fine-art photography. Verified creators can freely mint their own collections, including NFT-powered subscriptions. Some NFTs are freely visible, while others need to be purchased to be viewed.
TreatDAO has both a primary market, called the Sweet Shop (NFTs sold by creators) and a secondary market (the only place to get sold-out items), as well as a merch store with hoodies and t-shirts.
The key advantage of TreatDAO for creators - models, photographers, and performers - is that they have full control over their content and earnings. NFTs are the fairest and most transparent way to distribute the revenue from content sales: TreatDAO itself takes only a small transaction fee.
Empowering creators through XP.NETWORK’s multichain approach
It’s important to note that TreatDAO (and the adult content industry in general) primarily empowers female creators. This is very different from the traditional NFT market, where most collections (Punks, Apes etc.) are created and monetized by men. For many women, NSFW content creation can become the main source of income and a road to financial independence.
However, the adult NFT market is still fragmented and not featured prominently on TreatDAO even featured the XP.NETWORK bridge in the September issue of their curated magazine, also called generalized NFT marketplaces. Many users aren’t even aware that such content exists. That’s why it’s important to build up awareness across all blockchain ecosystems - which is easiest with XP.NETWORK.
When TreatDAO approached us, they already had a sold-out original collection of 30,000 NFTs under their belt. The team wanted to explore the opportunities outside of BNB Chain - namely on Polygon and Ethereum.
Creators are the biggest winners here, as they can reach out to new audiences and boost their income. Adult content is about creators connecting with fans rather than about speculating on NFTs, so a multichain NFT bridge like XP.NETWORK creates real utility where it matters most - at the source.
As of November 2022, we’ve bridged over 800 TreatDAO NFTs, and the number keeps growing.
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